ALBAWABA – Global revenues from women’s sports are expected to top $1 billion in 2024 for the first time, thanks to a rise in popularity, according to finance experts Deloitte, as reported by Agence France-Presse (AFP) on Wednesday.
Having concluded a highly successful 2023 World Cup in Australia and New Zealand, football’s revenue is expected to reach $555 million, out of a total predicted figure of $1.28 billion in 2024, according to AFP.
However, more than 50 percent of total women’s sports revenues is still generated in North America despite the growth of women’s football in Europe.
Deloitte expects valuations for teams and leagues will continue to rise, with several team values predicted to exceed $100 million next year, AFP reported.
The successful Women’s World Cup in Australia and New Zealand is an important milestone for the women’s sports industry worldwide – Shutterstock
“Over the last few years we have seen exceptional growth in women’s sport across the globe, driving a significant uplift in its commercial value, which in turn has led to growing interest from investors,” said Jennifer Haskel, insights lead for Deloitte’s Sports Business Group.
“Crucially, women’s sports is increasingly being viewed as a unique product that is becoming ever more distinct from men’s elite sport.
“This surge in fan and investor engagement is leading to new and improved opportunities for clubs and leagues, including greater commercial partnerships, increased participation and bigger match days.”
The booming popularity of women’s sports is expected to lead to more prime-time broadcasting slots and visibility on streaming platforms.
Commercial income still accounts for more than 50 percent of total revenue, but that percentage share is falling thanks to bigger broadcast deals and attendances on match days.
